CHARIS COLEMAN HEAD OF DIGITAL CONTENT
Yogi at heart, Content Creation at Mind.
Words by Ree Ntuli
Charis Coleman is the MultiChoice Group’s Head of Digital Content with a focus on South Africa. She describes her portfolio as wide and interesting. Her role entails managing the Social Media Content team that oversees some parts of general entertainment and the DStv website. She further manages a video production team that creates promotional content and advertisements that are flighted on air. She also manages a Talent Marketing team and works with designers to create what she refers to as ‘out-of-home’content, i.e., billboards and retail. While her title says, ‘Digital Content’, it is essentially a combination of Content Marketing she says.
She is cognisant of the scarcity of women in the creative aspect of Content Marketing and is deliberate about bringing in more women into the fold in order to close the gap. She admits that while social media content is mostly run by women, rarely do we get to see the same women boast of titles such as Creative Director. Most agencies and Production companies are headed by men, Charis says. ‘In cases where women are visible, they’re usually put inside the marketing bracket that involves titles such as copywriting and social media, you will be pressed to find women who’re designers, or producers behind the camera.’ The good thing about MultiChoice, however, says Charis, is that the company is big on empowering women, which is a different experience for her considering the previous fields she has worked in.
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