NADEEMA
NADEEMA TOMMY is all about giving back!
SENIOR MANAGER : CUSTOMER REWARD
Words by Riley Hlatshwayo
The role of people like Nadeema Tommy, who specialise in customer rewards, is vital in a competitive marketplace where customer loyalty is key. With her team of four confident and goal-driven women, Nadeema is the architect of the company’s loyalty programs, creating incentives that not only attract but also retain their customers. With an understanding of consumer behaviour and company objectives, this team designs and manages rewards that resonate with customers, turning occasional shoppers into devoted patrons, which is something that isn’t as easy as it sounds in our country that hinges on the value of a rand. When speaking with Nadeema, the Senior Manager of Customer Rewards in the Customer Value Management department, it’s clear that her job is as rewarding as the benefits she helps create. Her role is rooted in gratitude, a process dedicated to thanking loyal customers, and she approaches it with poise, warmth, and a genuine passion for sharing—a value she learned growing up as the youngest of five siblings in a small household in Riverlea, Johannesburg.
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