Lewatle: HEREFORHER

NADEEMA

When Nadeema talks about her team, it’s clear how much pride she takes in their dynamic and confident approach. She effortlessly explains how she fosters a culture of innovation and collaboration. Her team excels in their industry because they truly understand their customers and markets, recognising that not every consumer is the same, and tailoring loyalties and rewards to reflect that diversity. They’re skilled at presenting these insights to stakeholders, emphasising the importance of their department and its impact on a global scale. This ability to merge local insight with global relevance makes Nadeema proud to be part of a company and culture that is authentically and proudly South African.

Nadeema’s work begins with identifying loyal customers and understanding their needs and what loyalty means to them. She understands that we live in tough economic times and seeks to make customers understand that they are not simply paying for a subscription, but are signing up for what her team describes as a ‘money can’t buy experience.’ One where they are valued. She and her team develop programmes that reward positive behaviour with loyalty points, redeemable vouchers, and discounts, ensuring that customers see the worth in their investment. Nadeema seamlessly juggles the roles of mom, wife, and leader at work, making it look effortless. She’s deeply family-oriented and values every moment with her loved ones, never compromising on time with them. Despite her demanding career, she finds joy and fulfillment in both her personal and professional life. Growing up with a stay-at-home mom, Nadeema is committed to teaching her children the importance of independence and preparing them to become well- adjusted adults. At home, she’s fully present—cooking dinner, helping with homework, and embracing her role as a mother with the same dedication she brings to her work.

Nadeema Tommy is a woman who gives her all, both at work and at home. Her dedication, passion, and vision make her an inspiration to many, and her journey is far from over. With her unwavering commitment to her team, her family, and her goals, the future is all the way bright for Nadeema—a person well worth celebrating and appreciating.