SANDRA
SANDRA RADEBE where intelligence & insight reside. SENIOR MANAGER : BUSINESS MANAGEMENT, SA CORPORATE
Words by Ree Ntuli
Sandra Radebe holds a BSc Degree in Business Mathematics and Informatics, Majoring in Mathematics and Statistics. She also holds a Postgraduate in Business Management Administration. Her career began at the MultiChoice group, where she worked for three years before venturing into consulting. In the last two years, she has returned to MultiChoice’s Centre for Intelligence and Insights where she occupies the role of a Business Relationship Manager looking after South Africa.
She considers herself the bridge between business and the Insights team at the MultiChoice Group. ‘I help bring insights into business and make them alive. What that means is that we drive business decisions from a data perspective, we make informed decisions that are customer- centric as well as well as relevant. Because the language can often be so technical, one of my roles entails using language that is relevant and can be easily translated to benefit and be understood by the consumer.’
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